Why Green?

Our Big Annoucement - GKC "officially" Goes Green

Toward the end of 2016, a community member noticed our desperate need for marketing assistance to expand the reach of the ministry, create further awareness of our various efforts, locally and globally, and develop deeper connections with those willing to partner with us, impacting more people around the world. Without hesitation, Flex raised their hand to assist.

Flex truly lives up to their slogan “Marketing Inspired.” We left encouraged after our first meeting with Ben Fineburg, Marketing Guru, who graciously listened to the “Grace Klein Community story,” to identify, from every aspect, why we exist. As you can imagine, fully grasping ALL the areas Grace Klein Community serves, can become mind blowing…which is exactly what happened to Ben.

Ben swiftly provided us with a social media marketing plan to implement and often referred us to various other non-profit websites to get our creative juices flowing.  Although we are still in the learning phases, we are thankful for Flex’s input and encouragement to strive to create a consistent visual presence that the community can immediately recognize as Grace Klein Community.

Our Facebook reach and website stats have dramatically increased over the past year and we have Flex to thank for assisting us with such growth through marketing consulting.

For months, the Grace Klein Community board has been praying over a new logo for the ministry, beautifully reflecting the heart behind Grace Klein Community. Did you notice our new logo on all our social media platforms? Wonder what it means? Or maybe you’ve already tried to decipher the hidden meaning?

The color green symbolizes growth, re-purposing, re-cycling and re-using so that nothing is wasted.  If you are a part of anything Grace Klein Community, you know we are green!  We strive for no waste and spend our days educating members to see and implement alternate purposes in everything.

Notice the arrows in the design of the logo. The arrows represent giving and taking, receiving and sharing, true reciprocal community without end.  If you have a desire to be a part of Grace Klein Community, the importance of giving and taking will be valuable to your participation, understanding, influence and value as a member.  We have learned community functions best when we all give and all take.

Perhaps you missed the hidden aspect behind the logo. Look again. Do you see the gray arrow pointing upward? The arrow depicts the organic lifestyle of Grace Klein Community, for every area of our lives, with our focus first and foremost on Jesus Christ. We are who we are today because of Him. The strength in our efforts, the joy in our hearts and the ability to function as individuals, together as a community to love on others, is only because of Jesus.

Flex not only provided us with a new logo design, but branded stationary as well. Keep your eyes open for our new letterhead, thank you cards, envelopes and business cards!  We are thankful to have Flex as a part of the Grace Klein Community family and we hope their business grows exponentially from the generosity they have shared with our organization.  Support Flex for “Marketing Inspired.”

 

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Grace Klein Community, 1678 Montgomery Highway. #104, Birmingham, AL 35216

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